A common perception of a good design solution is when it raises awareness to the product or service, which can influence consumers’ purchasing decisions. Throughout marketing campaigns, my design can be found in the form of print advertisements in magazines, billboards, posters, packaging, mailers and fliers, or in digital media such as the websites, banners or in email marketing campaigns.

The fast pace of the creative industry suits me well, and I’m continuously adapting and learning new skills and designing for new technologies. I love to explore new design techniques, to push boundaries and to create effective and original ideas for my clients work.

As a designer, my main goal is to understand and translate marketing strategies into effective design solutions maintaining consistency with the branding that re-enforced the value to the product or service.

SOFTWARE

InDesign, Photoshop, Illustrator, QuarkXPress, Acrobat, Flash, Dreamweaver, Muse, Edge, Microsoft Office (PowerPoint, Word and Excel).

AREAS OF EXPERTISE

• Corporate Identity Programs

• Marketing & Business Collateral

• Direct Mail Marketing

• PowerPoint Presentations

• Print Production

• Packaging Development & Design

• Art/Photo Retouching

• Typography

• Book Design & Production

• Web Design

• Web & Print Brand Integration

• Email Marketing

• Flash Design

copyright@2013 jaime prieto   |   510.517.8601   |   prietodesign@yahoo.com